Google has announced this update in September 2013. It focuses on the meaning behind the words.
Hummingbird update pays more attention on each word of each query. The goal behind this update is that pages matching the meaning do better, rather than pages matching just a few words.
Goal Of Hummingbird Update
The goal of Google’s new search algorithm “Hummingbird” is to be able to better interpret the user’s search requests and thereby further increase the quality of the search results.
The code name “Hummingbird” is supposed to indicate that the search results will be both quick and precise.
“The name comes from being precise and fast. Hummingbird impact all types of queries we get but far more effective on these long queries we get now.” – Amit Singhal, Google VP Software Engineer
“Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.” – Danny Sullivan, Founding Editor of Search Engine Land
How do you know that the Hummingbird Update is at work?
Hummingbird helps with complex queries but also impacts over 90% of searches worldwide now. – Amit Singhal, Google VP Software Engineer
Mean For Your SEO
Hummingbird has been announced, now as a Digital Marketer we need to know How it will affect the SEO? What about all my SEO work? Is it ruined? Do I have to change everything? Rest easy, you don’t have to change anything about your SEO efforts, at least not if you’re already doing what you should have been doing all these years.