Local search engine optimization has always been a part of every business’ online marketing strategy. But it’s not as simple as placing keywords everywhere on your website and expecting to earn conversions immediately. Before you start your own Local SEO, a strong keyword strategy must be deliberately and carefully planned.
Local vs. National and International
In many situations, it’s always better to start out small and then proceed from there. This includes the way you approach your keyword strategy. Sometimes you forget to zoom in and realize that you are overlooking many opportunities in local keywords.
Compared to broader keywords, local keywords carry more value since these are coming from people that are more likely to convert and buy your product or service. Aside from that, you can be assured that the competition you will be having is not as steep. For instance, it would be easier to dominate the keyword digital marketing Los Angeles than digital marketing California.
There is a huge difference between the keywords research of national business and Local business. Now that you’ve learned the essence of local SEO, it’s time to fine tune your keyword strategy with these tips:
Identifying and Understanding Search Intent
Your keywords must match what you are trying to achieve with your SEO strategy. Are you solely trying to generate traffic, earn conversions, spread brand awareness? This will affect how Google will display your page on the search results. Once you’ve established this, you can easily target your desired audience.
Creating Your Keywords List
Now, there are tons and tons of keywords out there, but not all of them will be relevant or useful for your business. Choosing random keywords won’t do anything to improve your traffic at all. It’s not just about coming up with as much keywords as possible. There may be combinations that no one searches at all. There might be top ranking keywords, but you also have to consider you offer the products or services mentioned.
A simple local keywords list can be composed of your business niche and your area’s name. You may mix it up as long as it sounds sensible and will probably be searched by users. A keyword tool can also be helpful if you are already out of ideas.
Analyzing Your Data
All you need to know about your keyword performance can be seen and accessed in your analytics. Which keywords are performing best and which are not doing well? Is there a specific pattern you can identify?
This isn’t one time check though. SEO is continuously changing because of factors such as algorithm, devices, new pages, and etc. So regularly checking on your data will ensure you aren’t actually falling without you realizing it.
Research Competitors’ Keywords
Looking at your own data and performance isn’t going to be enough to reach successful. After all, you aren’t the only one playing in the field. Other businesses are working hard to dominate keywords too, both local and general. And if they’re doing successfully, there’s no harm in studying what they did and emulate it. However, it’s not always an assurance that it can be applied to your business, so learn how to appropriate and adapt.
SEO is complex, and it will only be more so as technology becomes more advanced. Even though you can outsource SEO services to drop all the weight off your shoulders, it’s still important for a modern business to educated and updated with the topics and trends. With this, a smooth and effective keyword strategy can be achieved through a collaboration.