On Page Checklist – 2017

on page checklist

On Page Checklist

Want to Improve Traffic and Ranking of your website in Search Engine follow this checklist

There are basically on page optimization depends on your business. Which types it is – Local Business or Global Business ? What is its priority – Ranking or Traffic ? We will provide on page checklist for Local Business in our next article. Till then enjoy this one:—

It’s a simple checklist where I have tried to focus on each and every point which are responsible for SEO friendly Website.


Title Tag is the most important part of your website.

  • Always put your important keywords in start of title.
  • Never use keywords in mass amount (when it need not),  instead of it use synonyms of that keywords.  Keep it under 55-65 characters.
  • Describe your page content in the best possible way
  • Use words like HOW, WHY, WHAT, and WHERE
  • Use words like BEST, REVIEW, and ULTIMATE
  • One Title is for Only one page

<title>Here is Your Page Title</title>


After Title Tag Description is the most important and result-oriented parts.

  • Keep it in short sentences
  • Try to use Keywords in every sentence; not exact match, use synonyms
  • Keep it under 140-160 characters
  • Avoid duplicate meta descriptions
  • Make them meaningful and descriptive, matching your content

<description>Here is Your Page Description</Description>

URL Structure

URLs have to make perfect sense and be descriptive and should produce meaning.

  • Do not use any special character, numbers
  • Keep it up to 4-5 words
  • Easy to read
  • Use ”-” as word separator instead of “_” .

Non-search engine friendly URL – http://www.mywebsitename.com/?p=54382

SEO-Friendly URL – http://www.mywebsitename.com/how-to-optimize-your-content/


Use H1 tag very smartly. Always put your important keyword in H1 tag. In other Headings (H2, H3, H4,H5,H6) use keywords in variances and synonyms

<h1>Example Title</h1>

<h2>Example Subtitle</h2>

<h3>Example Subtitle</h3>


There is very important role of images in content. Content with images has more influence rather that the content without images. Write the name of images according to your keyword. Try to use your keywords. As alt tag play a vital role in images. Google does not read the images. It read the alt tags.

<img srcset=”www.searchenginelibro.com//use-alternative-tags-smartly”alt=”Use image Smartly”>

Here are points which you must keep in mind while optimizing an image –

  • Image Name
  • Alt Text
  • Image Title
  • Image Compression


Content was/is/will be the king. This the part of your website which attracts the visitors on you website, retain them and make them to run away too.

  • Check Content Duplicacy within website or outside website.
  • Check Grammatical Error
  • Re-check Spellings
  • Use of Heading, Sub-headings
  • Use of Bullets points after a paragraph

Page Speed

Before April, 2015 Pagespeed was not a ranking factor. In April, 2015 Google has announced this. Now it has been a dominant factor for ranking and traffic. There are many tools are available to check page speed and they also provide recommendations and suggestions to improve your page speed.

page speed


It makes easier to find your pages either by Google or User.

There are mainly 2 types of sitemap. XML Sitemap and HTML Sitemap.

Google takes help from XML Sitemap while Users from HTML Sitemap. There no any downside of using XML Sitemap but there might be if you are not using it. So, you must create Sitemaps for your website/blog.  Google has added new formats other than web pages so that user can create separate Sitemap for different contents.

  • Mobile
  • News
  • Video
  • Geo
  • Images

How To Check it ?

Put sitemap.xml and sitemap.html at the end of your domain respectively for XML and HTML sitemap.




With the help of Robots.txt, Website owners instruct the search engine robots about which pages have not to be followed.

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit.


User Agent: *

Disallow: /put-that-pages-google-have-not-to-follow

Sitemap: www.abc.com/sitemap.xml

How To Check it ?

Put /robots.txt at the end of your domain.


Canonical Issue

When a web page is accessed by Search Engine from several different pages is called Canonical issue. In the resultant you will have a duplicate page and duplicate content.

Example:- If the website http://searchenginelibro.com/ is opening from following both URLs too



How To Fix it ?

The most effective way is to resolve the canonical issue is permanent 301 redirection. The another way to deal with this issue is using canonical Tag .

Canonical Tag basically tells the Search Engine which version of URL you want to appear in SERP.

<rel=”canonical” href=”www.abc.com”/>


It does not seem so important but you know everything has its own importance and speciality. And Yes Favicon has too.


A favicon (short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.


Why You Should Have Favicon ?

  • Build Trust
  • Differentiate your website from other websites
  • It makes professional
  • Recognised Easily

Social Connectivity

Social pages play a hidden role in Ranking and Traffic for any website. You can spread your content through strong social connections. Give Social Buttons a prominent place on your website and never forget to use them whenever you update new content or product on your website. There is not directly impact of it but there is a secret relation between Social Media and SEO which may affect your Ranking and Traffic.

Tools- To measure the performance of your website, web pages, visitors, Top performing pages and more, the tools must be installed in your website:-

  • Google Analytics
  • Google Search Console
  • Bing Webmaster Tool
  • Yoast SEO, if you are using WordPress

Read Also: Top 10 Tools For SEO Analysis

I am a Digital Marketer by profession and Content Writer by passion. I have been writing on Search Engine Optimization, Social Media Marketing, Search Engine Marketing & Content Marketing for years. When I don’t have my nose buried in a Digital Marketing, I’m in a creative brainstorm, work on content, or debate whether it’s Trump or Hillary.

10 thoughts on “On Page Checklist – 2017

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