With the advancement in the technology, Digital Marketing has gained momentum. So, if you are looking for a career in Digital Marketing, then there is no better career than now. It is growing faster than the traditional marketing. Being a Certified Digital Marketing Professional can boost your career. It will give you an in-depth understanding of how strategies are implemented to bring lead for the business. From social media marketing to search marketing, you will learn everything to excel your career in this field.
Here, I have compiled some tips for aspiring digital marketers who want to kick-start their career in this field:
- Eagerness to Learn
Digital Marketing industry is the fastest growing industry. That’s why; the competition is very high among the competitors. So, candidates who are looking for a meaning career in this field must have an eagerness to learn new things.
- Stay Updated
The technology is updated on regular basis. So, you need to get updated on the latest digital marketing trends and strategies. You can also follow the major digital marketing sites and influential people on social media. The major player such as Google, Facebook, and Twitter etc. keep on updating their algorithms.
Here are some websites for recommendations:
SEO – Moz, Search Engine Land, SEOGadget, Distilled
PPC – Search Engine Land, PPC Hero
Social Media – Social Media Today, Social Media Examiner
Content Marketing – Hubspot
Surround yourself with the people who have more knowledge than you. Attend conferences and workshops to enhance your skills. The people whom you meet will be your ongoing support when you have any problem or query regarding that.
- Personal Projects
Start your some sorts of own projects. Always try your hand at multiple disciplines such as Search Engine Optimization, Pay per Click, and Social Media etc. In this way, you can account your success and failures in this field. Every time you do something new, you’ll learn something new.
- Learn The Terminology
There are various terminologies used in this field such as SEO, SMO, SEM, PPC, ORM etc. So, always keep these things in your mind. There all are very different terms. So, misunderstanding among them clearly shows that you have beginners set of skills and you need to be trained first.
- Build Your Personal Brand
Being good in digital marketing is nothing if you do not have your online presence. Showing employer that you can build the visibility is not enough. Your strong online presence will make you different from the other candidates applying for the same job.
- T-Shaped Marketer
As a term commonly used by Rand Fishkin of Moz, it means one should possess a basic understanding of multiple disciplines but specialize in one or two skills is a must. The approach of developing the different marketing skills is known as T-Shaped Marketing.
It is difficult for a company to find a candidate with in-depth knowledge of all the aspects of digital marketing skills as there is a crossover between different digital marketing channels. So, these are some of the tips which a candidate can use to make a vibrant career in this profile.
Getting a high paid job is the dream of everyone. But being a fresher, your salary might be low. But once getting experience, your salary will be definitely high. There are plenty of jobs opportunities in this field. So, a Digital Marketing Professional does not need to worry about. Yes, there are various job portals which you can use to get updated with the latest job vacancies. In this concern, Monster Philippines would be a better choice. It connects job seekers with relevant silks. So, sing in and create your profile today.