White Hat SEO
The techniques which are not against the Google Webmaster Guidelines.
White hat SEO refers to the usage of optimization strategies, techniques and tactics that completely follows search engine rules and policies. It is also called Ethical SEO. It is totally opposite of Black Hat SEO.
For example, A website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
If you want to make a long term investment in your website use only White Hat SEO Techniques.
White Hat SEO Tactics
- Make Your Site Easy to Navigate
- Offer Quality Content and Services
- Use Descriptive, Keyword-Rich Meta Tags
- Focus on User Experience (UX)
- Use Schema for a Competitive Edge
- Link Building
This technique is the only way to go if you want your site to get ahead and become a useful part for Users and Search Engines. As Google regular brings new update or refresh its existing updates (Panda, Penguin etc), white hat SEO is a way which can escape you to be hit by these updates.
Read Also:- What Is SEO ?