Black Hat SEO

Black Hat SEO use those techniques which are against the Google Webmaster Guidelines.  It is just opposite to White Hat SEO. It includes aggressive SEO strategies, techniques and tactics which never follow the search engine’s guidelines. It is also called the Unethical SEO.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Black Hat SEO Tactics

• Keyword Stacking and Keyword Stuffing
• Tiny Text, Hidden Text, and Hidden Links
• Cloaking

• Doorway Pages or Gateway Pages

• Bait-and-Switch or Page Swapping

• Duplicate Content or Mirror Site

• Spam Blogs or Splogs

• Blog Spam or Comment Spam

• Trackback Spam

• Spam Ping or Sping or PIngback Spam

• Referrer Spam

• Link Farms

• Cybersquatting or Domain Squatting

• Typosquatting and URL Hijacking

• Social Networking Spam

• Cookie Stuffing or Cookie Dropping

• Creating pages, subdomains, or domains with duplicate content

• Pages with malicious behavior, such as phishing, viruses, trojans, and other malware

• Content  Spinning

Mostly those people use these techniques who want quick return-on-investment rather than a long term investment. Search Engines are very strict in this case. They can even banned your website if you are following these techniques.

Though there may be some short-term success with the help of these tactics through increased traffic to your site and increased traffic, but never forget about Google penalties which are ready for you & can hit you any time.

Read Also:- What Is SEO ?