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Types Of Goal In Google Analytics
There are 4 types of Goal have been created so that the things with different objectives could be measured in an easy way. Basically these are the ways to track your goals. In Google Analytics you can create total 20 Goals.
There are 4 types of Goal:-
- Destination
- Duration
- Pages/Screens per session
- Event
Overview
|
Goal Type |
What it Tracks |
Definition |
Example |
|
Destination |
User Engagement |
Specific page visited on your website |
Thank you page |
| Duration | User Engagement | Length of a visit in your website | 2 minutes or longer spent |
| Event | Engagement or Action | An action defined as an event | Click Link, Download PDF, Watch a Video |
| Pages/screen per Session | User Engagement | Specific Number of pages has been viewed by a user | 3 pages viewed |
There are another type of Goal
Macro and Micro Goal
Macro goal: The primary goal or conversion on a website. This could be a sale, Transaction etc.
Micro goal: A secondary goal on a website. This could be a newsletter subscription, Sign up, Download PDF.
It’s important to have both Micro and Macro Goal for your website. It helps you to get more understanding of your visitors’ behavior. And it gives you a path to create or update your plan.
It is not important that every visitor will take your services or buy your products but defining these goals you can have a detailed data.
Read Also:- How To Setup Google Analytics Account
